Welcome
Unlock Your Business Potential
Fractional Executive for Sales Engineering. Grow deals, accelerate campaigns, and create lasting customer relationships.
About Bob
Expertise
I have years of experience in Sales Engineering. We specialize in providing top-notch leadership in areas such as campaign acceleration, team building/advancement, technical validation modernization, strategic go-to-market advising, sales motion adaptation, and customer success integration. Our expertise can help take your Sales Engineering team to the next level.
My Team
Each of our customers benefits from my dedicated and embedded executive leadership through change. I will leverage the team at Tech Sales Gurus Advisors as needed. Each of our advisors is a highly skilled professional with a diverse background in technical sales.
Approach
At Tech Sales Gurus, I take a holistic approach to Sales Engineering. I work closely with my clients to understand their goals and challenges and develop solutions that address their specific needs. I embed myself in your organization with an approach that is collaborative, transparent, and results-driven.
Why Fractional?
Choosing fractional services allows your organization to leverage deep expertise and senior leadership without the full-time commitment. By embedding seasoned professionals into your team, you gain access to high-level skills and strategic insights precisely when needed. This approach is cost-effective, providing the advantages of experienced leadership and specialized knowledge at a fraction of the cost of a full-time executive.
Focus Areas for Tech Sales Gurus
Sales Campaign Acceleration
The technology industry has evolved. The way that customers buy technology is changing. The way you sell needs to adapt to meet these changes. "Shift-Left" campaign investment, Advanced Discovery Practices, and Value-Oriented Technical Validation are new paradigms to accelerate sales.
Team Building and Advancement
Today's Technical Sales organizations are multi-talented and highly motivated. You need to build a team of professionals who are deeply technical and commercially curious. TSG can help with startup modeling, new hire profiling/acquisition, and individual career planning.
Technical Validation Service Modernization
Prospects and customers expect deep expertise from their vendors. No longer can you expect Technical Sales to provide vanilla demos and feature/function POCs. TSG will define and implement a strategic demonstration methodology and POC/POV maturation.
Strategic Go To Market Advising
Every prospect/customer is unique and demanding. They want vendors that partner with them to truly understand their needs and offer value-based solutions. TSG will create effective customer feedback processes, incorporate outreach mechanisms from Product/Engineering/Marketing, and facilitate go-to-market enablement practices.
Sales Motion Adaptation
The range of selling motions adjusts as organizations grow and evolve. The Technical Sales organization is a major player in this. TSG will guide them in strategies on effectively approaching these dimensions, including Commercial vs Enterprise vs Strategic markets as well as Pursuit (Hunter) and Expansion (Farmer) approaches.
Customer Success Integration
The customer journey is more important than ever. The overall experience will be evaluated in every purchase decision. TSG will refine the prospect-to-customer transition and create a streamlined experience that customers enjoy. We will also enable the Customer Success teams to effectively incorporate strategies to drive customer adoption and satisfaction.
Contact Us
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Tech Sales Gurus
